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Welcome to Lioele Texas, the first one brand Lioele store in the United States! We are the official distributor and an authentic U.S. branch of the Lioele Cosmetic Co., Ltd. family. We are proud to share the Lioele Korean cosmetic and skin care brand to customers in the U.S. We strive to provide excellent service to our custoemrs and we warmly welcome you!

To those who may already be familiar with the Lioele brand, we want to let you know that our prices are the standard prices set from our parent company, Lioele Cosmetic Co., Ltd. We hope to provide you with the most up to date information on Lioele products and new releases. For today's market of a high quality Korean skin care and cosmetic product, Lioele is your answer.

If this is your first visit, we are glad you found us and we hope that your experience on our website is pleasant and informative. If at any point in time you feel that you have not had a good experience or hope for more insightful information on any particular product, please do not hesitate to contact us at We leave this open for veterans and newcomers to help sculpt our business unit as the premier outlet for Lioele brand Korean skin care and cosmetic in the U.S.!

Again, we welcome everyone online and in-store to Lioele Texas as you explore the wonderful products Lioele has to offer!

About Lioele Texas

Lioele Texas opened its first pilot store in the Viet Hoa Shopping Center in Southwest Houston from August 2012 until February 2014. That pilot store was a success, and Lioele Texas decided to move to a bigger location. The pilot store has been closed since February 2014.

The current and new store is located in Southeast Houston, with the business address inside of the newest Hong Kong Shopping Center #5: Lioele Texas 9820 Gulf Freeway, Suite A808, Houston, TX 77034 near Denny's located off exit #36, College and Airport and Interstate 45-S.

We urge everyone who lives in the Houston area to come visit the store to get a first hand look at the products and test out samples before you purchase. We offer product insight and will assist in answering any questions or concerns you may have to the best of our ability.

About the brand "LIOELE"

Lioele is pronounced "lee-oh-elle-lee". Lioele is a Korean cosmetic and skincare brand that was formed in 2003. This brand has been broadcasted live on Arirang TV as a leading cosmetic brand in Korea. Lioele has partnerships with many countries such as Singapore, Vietnam, Philippines, China, Indonesia, Poland, Australia, Canada and the U.S. to name a few. Lioele brand products are also showcased in various Korean dramas such as MBC "New Heart", SBS "On Air", etc.

Lioele has an extensive range of products including Korean BB creams, primers, make-up base, foundation, concealer, powder pact and twin cake, loose powder, blush and highlighter, eye shadow, mascara, waterproof eyeliners, false lashes, artist auto-eyebrow pencils, l'cret lipstick, lip gloss, tint balm, long-lasting lip tint, etc.

For skincare, Lioele offers a whitening line, hydration line, trouble care line for acne-prone skin, a cleansing line, and Cell Alive Delivery (C.A.D. Cell) whitening and wrinkle care line. Lioele also carries special skincare products such as whitening sun shake lotions, mist sprays, ampoules, serums and quality flower and plant-based products.

Lioele has a special line for sun care, pore care, packs, face mask sheets, body care, nail polish and accessories like pink hair pad, mirrors and makeup brushes.

Story behind the Lioele brand

The Lioele brand draws its inspiration from the story Cinderella (Cendrillon) which was originally written by Charles Perrault in 1967. That is why the Lioele logo represents Cinderella's carriage. The word “Cinderella” has come to mean “one whose attributes are unrecognized or one who achieves recognition after a period of neglect.” Lioele is the “fairy godmother” that grants transformational cosmetics and skin care gifts to help women of all ages become even more beautiful, sophisticated and elegant!

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